B2B SaaS teams
You need pipeline, and you need a senior operator who can plan, run, and report the work.
Paid media, tracking, and growth leadership, without a full-time hire.
I'm Eric Bristol. I've run demand generation and paid media for 15+ years. Before Demand Inbound, I worked in-house at B2B SaaS companies like Salary.com, DealRoom, Starburst, and Wistia. Now I lead growth as a fractional partner, and I use AI tools I built to do the work faster.
On the free call, I'll bring a report on the Google Ads and LinkedIn Ads your top competitors are running.
Who it's for
Each of these teams needs a senior growth lead who works in the ad accounts every week.
PE-backed portfolio companies
You need a senior growth lead before you can hire one, with tracking and reporting set up for the board.
Marketing leaders who need a senior operator now
You need paid media, tracking, and dashboards handled while you run the team.
What I do
I offer six services. You can hire me for one or combine them in a retainer.
Fractional growth leadership
A senior growth lead who plans, runs, and reports the work part-time, so you don't need a full-time hire.
Monthly retainer, scoped to your goals. Book a call for pricing.
Interim and leave coverage
Fixed-term coverage when your marketing lead is out or the seat is open. I keep campaigns running and coach the team.
Fixed fee for a set term.
Paid media management
I run Google Ads, LinkedIn Ads, Meta, and Microsoft Ads, and move budget to the campaigns that produce pipeline.
Monthly fee, media spend billed separately.
Tracking and live dashboards
GA4, Google Tag Manager, conversion tracking, and offline conversions, rolled into a dashboard that refreshes on its own.
Project fee, then optional monthly upkeep.
Website conversion
Landing pages, demo flows, and A/B tests that turn more visitors into booked calls.
Included in retainers or scoped as a project.
Signals-based outbound
Clay, Apollo, and HubSpot workflows that find accounts showing buying signals.
Scoped as a project.
For PE operating partners
Portfolio companies often need a senior growth lead before they can hire one. I step in as a fractional or interim lead, get tracking and reporting right first, and give the board a weekly view of spend, pipeline, and cost per opportunity.
- I fix tracking and reporting first
- A weekly view of spend, pipeline, and cost per opportunity
- Fractional or interim work, sized to the portfolio company
The first 30 days
Most work starts with an audit in the first week after we agree on scope.
Free call
The call takes 15 to 30 minutes. Bring your goals and your numbers.
Audit and plan
I check tracking, your funnel, and what competitors are running, then send a plan with budget ranges.
Launch and run
I run the campaigns and fixes week to week.
Report
You get a live dashboard and a short weekly update, so you can see what your spend produced.
Results from my in-house roles
I produced these results in my in-house roles before I started Demand Inbound. They are not Demand Inbound client results.
$5Kto$500K
Paid media scaled from $5K to $500K a month, with positive CAC to LTV.
HR software company, about $90M revenue250to1,600
250 to 1,600 booked demos a month in 18 months, with a 45% completion rate.
HR software company, about $90M revenue$3.4M
Inbound pipeline grew from $2.1M to $3.4M ACV a month.
M&A software company, about $10M ARR10%to15%
Demo request to SQL conversion improved from 10% to 15%, generating $15M+ in pipeline a year.
M&A software company, about $10M ARR40to600
MQLs scaled from 40 to 600 a month.
Series C data analytics company$11M+
$11M+ in pipeline influenced in 6 months.
Enterprise strategy software company, about $30M ARREngagement shapes
You can hire me in one of three ways. Pricing depends on scope, so we set it on a call.
Advisory
I review your plan, tracking, and spend and advise your team, scoped to your goals.
Book a call for pricing.
Fractional lead
A senior growth lead who plans, runs, and reports the work part-time, so you don't need a full-time hire.
Book a call for pricing.
Interim coverage
Fixed-term coverage when your marketing lead is out or the seat is open. I keep campaigns running and coach the team.
Book a call for pricing.
Questions
What does fractional mean?
I work as your growth lead for a set number of hours each month, without a full-time hire.
Who owns the ad accounts and data?
You do. Campaigns run in your own ad accounts, and dashboards and tracking stay with you if we stop working together.
Is ad spend included in your fee?
No. Ad spend is billed to your own ad accounts. My fee covers the work.
Can you start fast?
Yes. Most work starts with an audit in the first week after we agree on scope.
Bring your goals and your numbers
The call takes 15 to 30 minutes. Afterward I send a plan with budget ranges.
On the free call, I'll bring a report on the Google Ads and LinkedIn Ads your top competitors are running.