I run paid ads and tracking for independent newsletters and podcasts.

Paid campaigns on Meta, YouTube, X, and Google that grow subscribers, listeners, and viewers. You see the cost per subscriber in a weekly update.

On the free call, I'll bring a report on the Google Ads and LinkedIn Ads your top competitors are running.

Who I work with

I work with independent journalists in the Alltogether network and directly with publications like Upstarts Media.

  • Alltogether
  • Upstarts Media
  • Sources

What's included

You pay one monthly fee, and you approve every ad, headline, and post before it runs.

  • Setup of tracking links and conversion tracking
  • Paid campaigns managed weekly
  • Cross-promotion ideas
  • Weekly update and a monthly review
  • Creative approval before anything runs

Paid growth for newsletters and podcasts

Paid campaigns on Meta, YouTube, X, and Google that grow subscribers, listeners, and viewers. You see the cost per subscriber in a weekly update.

$2,500 a month. 3-month minimum.

Growth dashboard

One dashboard for Substack, YouTube, Spotify, and Apple Podcasts growth, plus paid spend and cost per subscriber.

Included.

Creative approval

You approve every ad, headline, and post before it runs.

Included.

How it works

You see spend and cost per subscriber from week one.

  1. Free call

    The call takes 15 to 30 minutes. Bring your goals and your numbers.

  2. Audit and plan

    I check tracking, your funnel, and what competitors are running, then send a plan with budget ranges.

  3. Launch and run

    I run the campaigns and fixes week to week.

  4. Report

    You get a live dashboard and a short weekly update, so you can see what your spend produced.

My paid media results from in-house roles

I produced these results in my in-house roles before I started Demand Inbound. They are not client results.

$5Kto$500K

Paid media scaled from $5K to $500K a month, with positive CAC to LTV.

HR software company, about $90M revenue
40to600

MQLs scaled from 40 to 600 a month.

Series C data analytics company
$11M+

$11M+ in pipeline influenced in 6 months.

Enterprise strategy software company, about $30M ARR
$3.4M

Inbound pipeline grew from $2.1M to $3.4M ACV a month.

M&A software company, about $10M ARR

Questions

Do you write the content?

No. You make the content. I run the ads that promote it and track what works.

What budget do I need for ads?

Ad spend is separate from the $2,500 fee. We set it together on the first call.

How long until I see results?

You see spend and cost per subscriber from week one. Give it the 3-month minimum to find the channels that work.

Who owns the ad accounts and data?

You do. Campaigns run in your own ad accounts, and dashboards and tracking stay with you if we stop working together.

Bring your newsletter or podcast numbers

We set the ad budget together on the first call.

On the free call, I'll bring a report on the Google Ads and LinkedIn Ads your top competitors are running.